Restoring a classic: Mount Veeder Winery

For Mount Veeder Winery’s 50th anniversary, we partnered with the Mount Veeder team to revisit their historic packaging, drawing from the original 1973 label. From the icon and typography to brand colors and paper choices, every detail was handled with intention and respect.

The iconic “V” was restored and redrawn by hand, bringing back subtle details lost over time. A deliberate approach to preserving the brand’s character and honoring its origins while strengthening its presence today.