G3 GTree Brand Identity

Sustainability meets design. In partnership with G3 Enterprises, we evolved the GTREE identity and developed sample label designs for their 100% post-consumer recycled paper stock with EarthCoating™—a breakthrough material offering enhanced wet strength, re-pulpability, and reduced environmental impact. The labels’ embossed landscapes and subtle tactile details highlight the paper’s strength and performance, blending sustainability with elevated design.

The G3 Tree brand was rolled out across a system of highly embellished labels, showcasing the papers print capabilities. Complementary secondary and tertiary visual identity elements complete the cohesive brand system.