YB Wine Co.

Introducing YB Wine Co. From the hillsides of Mount Veeder, brothers William and Ryan Yates are carrying forward a 70-year family tradition. What began as a humble harvest in 2020 has grown into a shared commitment: to craft small-lot wines defined by place, rooted in heritage, and made in collaboration with fellow family growers.

BRANDING, Labeling

Close-up of a hand holding a wine bottle with a beige label that includes text about Y.B. Wine Co., vintage 2022, from Napa Valley, with a signature at the bottom, and a winemaker wearing a brown jacket and jeans seated on a wooden chair.

From the oldest continuously owned vineyard on Mt. Veeder, YB Wine Co. wines are shaped by steep slopes, long growing seasons, and a history that stretches back to the 1880s. These labels honor that legacy, reimagining the original Castlerock Vineyards and family coat of arms with custom stenciled lettering, a nod to the wild spirit of Mt. Veeder and a family story rooted in these hills for over 70 years.

Collection of dusty wine bottles with vintage labels in a wooden wine crate. Mt. Veeder YB Wine Co.
"YB Wine Co. in stencil font. Cursive pink font and "2022 0001" in smaller pink cursive font at the bottom right corner.
Three bottles of red wine with white labels and Champagne green bottles are resting on a rustic wooden surface against a wooden barrel background. YB Wine Co.—Napa, California

Next: Cline: The Sneak

Close-up of the neck of a champagne green glass bottle with a cork inside, showing detailed house illustrations on the bottle label. YB Wine Co.—Napa, California

The brand’s flagship rosé draws from its roots with a spirit that looks to the future. The label features a custom illustration of William Yates behind the wheel of the forklift in front of the ghost winery on the estate, alongside typography inspired by vintage barrel stencils still found on the property. These subtle details reflect the moments that shaped the foundation of the YB story.

Bright, fresh, and mindfully made, the YB rosé offering is approachable and meant to be shared.

Close-up of the front and windshield of a vintage yellow Jeep with a person wearing a hat reflected in the glass, sunlight creating a warm glow, and trees blurred in the background. YB Wine Co.—Napa, California
Three wine bottles held by a person's hands, placed in a cellar or wine rack area with stone and wood structure, with black, green, and clear glass bottles and white labels. YB Wine Co.—Napa, California
Close-up of a hand holding a bottle of rosé wine outdoors with pink flowers in the background. Y.B. Wine Co.—Napa, California
Close-up of wine bottle label showing the words 'Rosé of Mataro' and an illustration of a house with trees. Y.B. Wine Co.—Napa, California
Seal with a dragon in the center, surrounded by the words "Y.B Wine Co." and a wreath of flowers at the bottom.
Vintage Wine Barrel Stencil. YB Wine Co.—Napa, California
A bottle of Y.B. Wine Co. rosé wine positioned on the dashboard of a vehicle with a yellow roll cage, viewed through the windshield with blurred greenery in the background.
Ghost Winery at YB Wine Co.—Napa, California. Custom Illustration