Cline Family Cellars: The Sneak
BRANDING, PACKAGE DESIGN
The Sneak, Cline Cellars’ boldest wine brand, is driven by Henry Cline, the youngest sibling who joined the family business in 2019 to collaborate with his father, Fred. The brand channels Henry’s rebellious spirit, captured in a luxury design that refuses to follow the rules.
The minimalist approach to the packaging is a direct nod to Henry’s story, with an abstract design that hints at the audacious acts that led to the creation of this wine. A custom neck band, with hand-wrought details, elevates the look—creating a package that’s both intriguing and refined, breaking conventions while exuding understated luxury.
Photography: George E. Baker Jr.
Photography: Megan Cline
