Walla Walla Vinters

Branding, PACKAGE DESIGN

A cohesive design system was developed for the winery’s portfolio, including the Cut Bank Estate tier and their icon wine, Vottavo. The updated packaging incorporates modern forms that reflect the winery’s foundational status.

Walla Walla Vinters bottle showcasing geometric label

Walla Walla Vintners, the eighth winery established in the prestigious Walla Walla appellation, sought to evolve its packaging and elevate its identity. Known for its enduring legacy in the region, the winery aimed to honor its heritage while embracing a more contemporary approach.

Walla Walla Vinters Washington Cut Bank Estate Vineyard Cabernet Sauvignon label detail showing gold foil
Walla Walla Vinters Washington Vottavo label detail showing gold foil
Walla Walla Vineyeards offices with large windows and metal balcony railing, overlooking a vineyard with rows of grapevines and green hill mountains in the background under a partly cloudy sky.
A gold and purple Volkswagen logo with a circular design.
Person holding a bottle of Walla Walla wine extending it toward another person.

Inspired by the wineries foundational status, the new packaging introduces modern forms, a refreshed color system, and a custom monogram.

A person is pouring red wine from a dark wine bottle into a glass outdoors during sunset.
Two bottles of Walla Walla wine, one labeled 2021 Red Mountain Bello Rosso and the other labeled 2022 Seven Hills Vineyard Bello Rosso, with black and gold designs, positioned in front of a gray background.
Three bottles of Walla Walla wines on a wooden table, with two women in the background holding glasses of wine, and cheese and charcuterie on the right side of the table.
Speech bubble graphic with the text "Valet" at the top and bottom, surrounded by icons representing a parking lot, a car, a key, and a person, indicating a valet service.

The brand refresh extended beyond packaging to include the development of brand story and positioning statements, a secondary brandmark, a 30th anniversary seal, and a comprehensive brand style guide. These tools have allowed the winery to seamlessly integrate its revitalized identity across marketing collateral and digital platforms, reinforcing its legacy while positioning it for future success.

Two women sharing a moment outdoors, one pouring red wine from a bottle labeled 'Wallala Winery' into glasses.
Person holding a glass of red wine with painted nails and rings, wearing a black leather jacket.
Person holding a glass of red wine, wearing blue jeans, a black leather jacket, and a ring. In the background, a bottle of Walla Walla Vintners wine, labeled "Columbia Valley Woven Fields Red Blend 2022."
A person pouring rosé wine from a bottle labeled 'Villa Walla Rosé 2024' into a glass with vertical stripes on the rim, seen from above in a social setting.
Aerial view of vineyards and farmland with hills in the background, overlaid with the logo and text 'Wallala Wallala Vintners'.

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