Walla Walla
Walla Walla Vintners, the eighth winery established in the prestigious Walla Walla appellation, sought to evolve its packaging and elevate its identity. Known for its enduring legacy in the region, the winery aimed to honor its heritage while embracing a more contemporary approach.
A cohesive design system was developed for the winery’s portfolio, including the Cut Bank Estate tier and their icon wine, Vottavo. The updated packaging incorporates modern forms that reflect the winery’s foundational status, with legacy colors reimagined into a thoughtful color system.
These elements were complemented by a proprietary monogram and conceptual discovery details.
The brand refresh extended beyond packaging to include the development of brand story and positioning statements, a secondary brandmark, a 30th anniversary seal, and a comprehensive brand style guide. These tools have allowed the winery to seamlessly integrate its revitalized identity across marketing collateral and digital platforms, reinforcing its legacy while positioning it for future success.
