Goon with the Spoon
Rap Tycoon E-40’s passion for the culinary arts is deeply rooted. Growing up in the inner city, with his mother balancing multiple jobs, he took it upon himself to learn how to cook. Armed with tools, recipes, and a strong desire to provide for his family, he mastered hearty meals for his siblings. As a teenager, E-40 refined his skills in a high-end restaurant, preparing gourmet dishes like chicken cordon bleu and sautéed mussels, sparking his lifelong love for food.
Building on this culinary journey, Gatto Rivera Branding has proudly partnered with E-40’s Goon with the Spoon Foods on a variety of packaging projects, including sausages, burritos, snack sticks, and ice creams. For the packaging, Gatto Rivera utilized the signature Goon with the Spoon color palette, blending kraft textures with bold primary colors. Dynamic spirals and a star-patterned lid were incorporated to enhance the brand’s distinct shelf presence, reflecting its vibrant, bold identity.
Photography: Phil Emerson