Trefethen
PACKAGE REFRESH
Trefethen is a Napa Valley icon with a legacy that few can match. As the winery entered a new generation, it was essential to not only envision its future in the Valley but also honor its storied past.
The new label design reimagines elements from past vintages, resurrecting the original Trefethen script from the very first label, emphasizing the family flower crest, and returning to champagne green glass with the original brick and cream capsule colors. This package serves as both an external reflection of Trefethen’s internal evolution and a permanent fixture in the Napa Valley. It represents the winery’s heritage while celebrating the wines they continue to produce. Since redesigning the classic Trefethen package in 2016, the brand has continued to dominate on shelf and on-premise.
Photography: George E. Baker Jr.