We are excited to debut our latest brand refresh with B.H. James Distillers, a spirits producer based in Adairville, Kentucky. For this project, we were asked to evolve the packaging and design a custom wordmark for their Kentucky Grit family of small-batch American whiskeys. We sought to capture the true Kentucky spirit and, as the brand name suggests, a bit of grit. Our design evokes pre-Prohibition era whiskey aesthetics, including custom seals, stamps, and a tax band. We also adapted the new label design for their 100ml flasks. These special, handcrafted spirits will be rolling out over the coming months, with their barrel-aged whiskeys to follow in 2025.