B.H. James Distillers, a spirits producer based in Adairville, Kentucky introduces a brand refresh for Kentucky Grit. For this project we sought to capture the true Kentucky spirit and, as the brand name suggests, a bit of grit. A custom wordmark for their Kentucky Grit family of small-batch American whiskeys. Our design evokes pre-Prohibition era whiskey aesthetics, including custom seals, stamps, and a tax band. We also adapted the new label design for their 100ml flasks. These special, handcrafted spirits will be rolling out over the coming months, with their barrel-aged whiskeys to follow in 2025.