The Forge Pizza
BRANDING & ILLUSTRATION
To bring this vision to life for the restaurant’s opening, a comprehensive branding system was created. Custom letterforms were used to develop the logo, while secondary brandmarks were created, including a reimagined Pi symbol and a special lockup for their custom-tiled wood-fired pizza oven. Supporting graphic elements, designed in a paper cut-out style, were extended across a variety of materials, from signage and coasters to conceptual menu designs and merchandise. The result is a cohesive visual identity that reflects the brand’s dedication to quality, sustainability, and craftsmanship.
The Forge Artisan Pizza began as a popular pizza pop-up in Sandpoint, Idaho, before expanding into a brick-and-mortar location. Known for its commitment to high-quality, sustainably sourced ingredients, The Forge offers Neapolitan and Detroit-style organic sourdough pizzas, crafted with a passion for artisan techniques and support for local, regenerative farming practices.
