Saracina
Saracina Vineyards is nestled on a 250-acre ranch just outside Hopland, California, surrounded by vineyards, olive trees, vegetable gardens, bee hives, and three serene lakes. Seeking to better communicate its sense of place, the winery embarked on a redesign of its existing, esoteric art label, aiming for branding and packaging that reflect the unique character of the estate.
The updated label captures the balance between Saracina’s rugged terrain and its elegant, modern architecture. Varied textures in the artwork evoke the estate’s diverse landscape, while premium details such as gold foil, rich paper stock, and a deeply debossed brandmark convey a strong sense of quality and sophistication.
Photography: George E. Baker Jr.