Gatto Rivera Branding completed a branding and packaging refresh for Seppi, a craft sparkling wine project from Kelsey Phelps Finch, granddaughter of Napa Valley wine pioneer, Joseph Phelps.
The original package design succeeded in creating a distinctive brandmark and memorable color way, but adjustments were required as Phelps sought to expand the brand’s portfolio of wines into late-discourged and single vineyard offerings.
We modified the badge logo to improve legibility and versatility across a variety of applications. Where sometimes less is more, we reduced a full-label foil treatment and instead hot-stamped the badge only, but kept the proprietary hexagonal pattern in an understated metallic ink.