Ones by Sabonis
Ones is a small-production Cabernet Sauvignon from Howell Mountain, created by NBA All-Star Domantas Sabonis and his family. The name "Ones" holds deep personal significance to the Sabonis family, serving as a meaningful foundation for the brand's identity.
The packaging design embodies understated luxury with thoughtful details that reference both Sabonis' heritage and his professional career. Letterpress-printed labels on premium cover stock showcase tactile embellishments, including a custom-embossed pebbled texture paired with an inlaid debossed “11,” echoing the surface of a basketball. Bottles are hand-numbered and dipped in elegant purple wax, reflecting a meticulous craftsmanship.
To heighten the sense of exclusivity, each bottle is wrapped in custom-printed lilac tissue paper, sealed with a branded sticker. Inspired by high-end fashion brands, the design captures the allure of Ones, making it a refined addition to the world of luxury wines.
Photography: Margaret Nissen