Ones by Sabonis

PACKAGE DESIGN

Ones is a small-production Cabernet Sauvignon from Howell Mountain, created by NBA All-Star Domantas Sabonis and his family. The name "Ones" holds deep personal significance to the Sabonis family, serving as a meaningful foundation for the brand's identity.

The packaging design embodies understated luxury with thoughtful details that reference both Sabonis' heritage and his professional career. Letterpress-printed labels on premium cover stock showcase tactile embellishments, including a custom-embossed pebbled texture paired with an inlaid debossed “11,” echoing the surface of a basketball. Bottles are hand-numbered and dipped in elegant purple wax, reflecting a meticulous craftsmanship.

Ones by Domantas Sabonis, Howell Mountain Cabernet Sauvignon label highlighting emboss and deboss texture
Ones by Domantas Sabonis, Howell Mountain vineyard
Ones by Domantas Sabonis, Howell Mountain Cabernet Sauvignon labels lined up
Ones by Domantas Sabonis, Howell Mountain Cabernet Sauvignon label on table with wine glass
Ones by Domantas Sabonis, Howell Mountain Cabernet Sauvignon label highlighting emboss and deboss texture

To heighten the sense of exclusivity, each bottle is wrapped in custom-printed lilac tissue paper, sealed with a branded sticker. Inspired by high-end fashion brands, the design captures the allure of Ones, making it a refined addition to the world of luxury wines.

Ones by Domantas Sabonis, Howell Mountain Cabernet Sauvignon bottle wrap with branded pattern

Photography: Margaret Nissen