Seghesio

Seghesio Family Vineyards, an iconic name in California winemaking, sought to redefine its brand positioning around the concept of "Family." Partnering with Gatto Rivera, the winery undertook a robust design evolution to refresh its core Zinfandel for today’s market while introducing a revolutionary redesign of its Italian and red blends.

For the Zinfandel series, the brandmark was consolidated into an elegant lockup, enhancing recognition and cohesion. White space was utilized more effectively, and the iconic “Zinfandel” script was preserved as a valuable and distinctive brand asset. This refreshed design extended beyond the bottle, with custom tasting room collateral featuring illustrations and tribute postage stamps that celebrate the Seghesio family’s properties and rich history.