PINE RIDGE

COLLATERAL • KEY VISUALS • PHOTOGRAPHY

Collateral

Gatto Rivera partnered with Pine Ridge Vineyards to refresh its tasting room collateral, translating the brand’s evolving visual identity into a cohesive hospitality system rooted in place, exploration, and accessible luxury.

Drawing inspiration from the winery and its Stags Leap District home, we developed an elevated collateral system designed to strengthen the guest experience while remaining flexible and functional for day-to-day hospitality use. The work included refined tasting menus, brochures, and a custom folio, along with a refreshed Stags Leap District AVA map that brings greater context to Pine Ridge’s sense of place and invites guests to further explore the wines and their origins.

Membership Brochure, Tasting Menu, Map, Bookmark, Sleeve and Postcards

Part of a printed map or brochure featuring vineyards and wineries, including Pine Ridge Vineyards and Stags Leap District, with a section of text and a dark background.
Green envelope with a string closure and address label from Pine Ridge Vineyards, Napa, CA, on a black background.
Two postcards with images of landscape scenery. One postcard shows a valley with terraced fields, and the other shows a rural area with trees, fields, and a road. Both postcards have a circular stamp reading 'PINE RIDGE, NEVADA, 1978, P.R.V.' on the top left corner.

Across the system, thoughtful materials, production details, and a consistent visual language create a more considered tablescape while allowing individual pieces to work seamlessly across tastings, events, and other winery experiences. The result extends Pine Ridge’s Explorer identity beyond the bottle, creating a tactile expression of the brand that feels premium, welcoming, and distinctly connected to the estate.


Aerial view of a farm surrounded by vineyards and trees, with the text "YOU ARE HERE!" overlaid. Pine Ridge Vineyards—Napa Valley

Key Visuals

Campaign Direction, Tagline development, Copy Writing, Graphic System, Custom typography

Gatto Rivera partnered with Pine Ridge Vineyards to evolve the brand’s key visual system across two distinct areas of its portfolio, creating a more cohesive and flexible expression of the brand’s Explorer positioning.

For Chenin Blanc + Viognier, we developed a lighter, brighter, and more vibrant visual language centered first on taste and refreshment. Fresh key visuals and messaging emphasized the wine’s crisp, vibrant, and vivacious character while naturally integrating longstanding wellness and sustainability attributes, including lower alcohol, fewer calories, vegan-friendly production, and lightweight glass. The resulting system balances these functional benefits with an inviting, taste-forward expression designed to feel modern, social, and approachable.

Person sitting on a couch holding a smartphone displaying an Instagram post about wine and alcohol. Pine Ridge Vineyards—Napa Valley key Visual instagram ad
Instagram post showing a bottle of Pine Ridge Chenin Blanc + Viognier wine surrounded by lemon and orange fruits, lemon blossoms and green leaves; text on image promotes a 25% summer sale.
Instagram post showing a bottle of Pine Ridge Chenin Blanc + Viognier wine surrounded by lemon and orange fruits, lemon blossoms and green leaves; text on image promotes a 25% summer sale.
A wine label for Pine Ridge Chenin Blanc + Viognier with botanical illustrations of lemon, pear, and flowers surrounding the bottle. The label includes text about wine characteristics and awards.

For Pine Ridge’s luxury Cabernet portfolio, we refreshed the visual language for the Stags Leap District and Napa Valley wines with a more elevated and immersive expression rooted in the winery’s sense of place. Hero headlines and supporting copy reinforce Pine Ridge’s deep connection to the Stags Leap District and its natural affinity for Cabernet, while strong, restrained imagery communicates quality, authenticity, exploration, and discovery.

Across both tiers, Gatto Rivera developed adaptable visual systems designed to extend beyond a single execution, with flexibility for changing headlines, seasonal initiatives, advertising, point-of-sale materials, and social media. Final artwork and usage guidance established a consistent foundation for Pine Ridge to carry the refreshed storytelling across future brand communications.


Smartphone screen displaying an Instagram post about visiting a vineyard, with image of two women in hats examining grapevines, and a caption encouraging wine tasting at Napa Valley.
Smartphone screen displaying an Instagram post about visiting a vineyard, with image of two women in hats examining grapevines, and a caption encouraging wine tasting at Napa Valley.
A scenic landscape of terraced vineyards on rolling hills with fog and trees, featuring a bottle of Pine Ridge Vineyards Cabernet Sauvignon in the foreground.

Photography

Art Direction, Photography and Photo editing.

As Gatto Rivera worked with Pine Ridge Vineyards to refresh its hospitality collateral and broader visual storytelling, we identified an opportunity to expand the brand’s photography with imagery more closely connected to the experience of visiting the estate.

Working on location at Pine Ridge, we developed and art directed a focused photography shoot capturing key areas of the property, including the winery’s distinctive caves and outdoor hospitality spaces. The imagery was conceived to communicate the atmosphere, character, and natural beauty of the estate while reinforcing the brand’s connection to exploration, discovery, and its Stags Leap District home.

Two women sitting on a sofa with pillows, clinking glasses of red wine, in front of a rocky wall backdrop with warm lighting, in a cozy indoor setting.
Two women sitting on a sofa with pillows, clinking glasses of red wine, in front of a rocky wall backdrop with warm lighting, in a cozy indoor setting.
Person holding a bottle of Pine Ridge Chenin Blanc Viognier wine in a vineyard.
Person holding a bottle of Pine Ridge Chenin Blanc Viognier wine in a vineyard.
People clinking glasses of red wine during a social gathering in a warmly lit wine cellar or restaurant with wine barrels in the background.
People clinking glasses of red wine during a social gathering in a warmly lit wine cellar or restaurant with wine barrels in the background.
A man and woman sitting at a table with glasses of red wine in a cozy, dimly lit room with a stone wall background and modern lamps, engaging in conversation.
A man and woman sitting at a table with glasses of red wine in a cozy, dimly lit room with a stone wall background and modern lamps, engaging in conversation.
A person holding a bottle of Pine Ridge Vineyards Napa Valley Cabernet Sauvignon wine.
A person holding a bottle of Pine Ridge Vineyards Napa Valley Cabernet Sauvignon wine.
Interior of a wine cellar or wine tasting room with stacked wine barrels in the background, a dark table with wine bottles and glasses in the foreground, and a cozy seating area with pillows and candles, under a curved stone ceiling.
Interior of a wine cellar or wine tasting room with stacked wine barrels in the background, a dark table with wine bottles and glasses in the foreground, and a cozy seating area with pillows and candles, under a curved stone ceiling.

The resulting photography provides Pine Ridge with a versatile library of authentic, place-driven imagery for use across hospitality collateral and broader brand communications, bringing the physical winery experience into the visual identity and creating a stronger connection between the brand and the place behind it.

Four people walking through a vineyard archway, holding wine glasses, and smiling while enjoying a sunny day.
Person walking through a vineyard holding a bottle of wine and empty wine glasses, surrounded by green grapevines.

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