PINE RIDGE
COLLATERAL • KEY VISUALS • PHOTOGRAPHY
Collateral
Gatto Rivera partnered with Pine Ridge Vineyards to refresh its tasting room collateral, translating the brand’s evolving visual identity into a cohesive hospitality system rooted in place, exploration, and accessible luxury.
Drawing inspiration from the winery and its Stags Leap District home, we developed an elevated collateral system designed to strengthen the guest experience while remaining flexible and functional for day-to-day hospitality use. The work included refined tasting menus, brochures, and a custom folio, along with a refreshed Stags Leap District AVA map that brings greater context to Pine Ridge’s sense of place and invites guests to further explore the wines and their origins.
Membership Brochure, Tasting Menu, Map, Bookmark, Sleeve and Postcards
Across the system, thoughtful materials, production details, and a consistent visual language create a more considered tablescape while allowing individual pieces to work seamlessly across tastings, events, and other winery experiences. The result extends Pine Ridge’s Explorer identity beyond the bottle, creating a tactile expression of the brand that feels premium, welcoming, and distinctly connected to the estate.
Key Visuals
Campaign Direction, Tagline development, Copy Writing, Graphic System, Custom typography
Gatto Rivera partnered with Pine Ridge Vineyards to evolve the brand’s key visual system across two distinct areas of its portfolio, creating a more cohesive and flexible expression of the brand’s Explorer positioning.
For Chenin Blanc + Viognier, we developed a lighter, brighter, and more vibrant visual language centered first on taste and refreshment. Fresh key visuals and messaging emphasized the wine’s crisp, vibrant, and vivacious character while naturally integrating longstanding wellness and sustainability attributes, including lower alcohol, fewer calories, vegan-friendly production, and lightweight glass. The resulting system balances these functional benefits with an inviting, taste-forward expression designed to feel modern, social, and approachable.
For Pine Ridge’s luxury Cabernet portfolio, we refreshed the visual language for the Stags Leap District and Napa Valley wines with a more elevated and immersive expression rooted in the winery’s sense of place. Hero headlines and supporting copy reinforce Pine Ridge’s deep connection to the Stags Leap District and its natural affinity for Cabernet, while strong, restrained imagery communicates quality, authenticity, exploration, and discovery.
Across both tiers, Gatto Rivera developed adaptable visual systems designed to extend beyond a single execution, with flexibility for changing headlines, seasonal initiatives, advertising, point-of-sale materials, and social media. Final artwork and usage guidance established a consistent foundation for Pine Ridge to carry the refreshed storytelling across future brand communications.
Photography
Art Direction, Photography and Photo editing.
As Gatto Rivera worked with Pine Ridge Vineyards to refresh its hospitality collateral and broader visual storytelling, we identified an opportunity to expand the brand’s photography with imagery more closely connected to the experience of visiting the estate.
Working on location at Pine Ridge, we developed and art directed a focused photography shoot capturing key areas of the property, including the winery’s distinctive caves and outdoor hospitality spaces. The imagery was conceived to communicate the atmosphere, character, and natural beauty of the estate while reinforcing the brand’s connection to exploration, discovery, and its Stags Leap District home.
The resulting photography provides Pine Ridge with a versatile library of authentic, place-driven imagery for use across hospitality collateral and broader brand communications, bringing the physical winery experience into the visual identity and creating a stronger connection between the brand and the place behind it.
