Tidings

BRANDING, PACKAGE DESIGN

Tidings is founded on the belief that great wine is a reflection of place. Winemaker Reid Griggs approaches each bottling with traditional techniques, native fermentations, and minimal intervention, allowing the vineyard—not the winemaker—to define the final expression. Every vintage becomes a message carried from the land itself: tidings of season, site, and time.

Winemaker Reid Grigs of Tidings wine sitting at an outdoor table with wine bottles and glasses on it, pouring wine samples

Five bottles of red wine with white labels and black caps standing on a gray surface, with two wine corks in front of them. The labels indicate they are from the Moon Mountain District in Sonoma County, with various wine types and vintage years.

Three bottles of Santa Barbara County Syrah Tidings wine on a gray surface with shadows cast on the surface.

That philosophy became the foundation for the packaging system. Rather than illustrating vineyards literally, we looked to historic maps of the regions where the wines originate, cropping fragments of topography into quiet graphic compositions unique to each bottling. Paired with restrained typography and subtle celestial symbolism inspired by the natural rhythms of the growing season, the identity captures the timeless, site-driven character of the wines while allowing every vineyard and vintage to tell its own story.