The Damned
COLLATERAL DESIGN
Great Wine deserves Great Experiences
As part of the limited release of The Damned, a new red blend offered exclusively to top-tier members, Faust Wines asked us to create a suite of high-touch materials that would immerse guests in the moody mystique of the brand. Our team was tasked with designing a custom dinner invitation, tasting room collateral, tissue wrap, and branded matchboxes — all part of a curated rollout that included a private speakeasy dinner and dedicated tasting experience at Faust Haus.
Working once again with Huneeus Vintners, we leaned into the dark elegance of The Damned to develop elevated print pieces that felt seductive, cinematic, and intentionally scarce. Gold foil typography, wax seals, deep embossing, and textured paper gave each item a sense of ritual — less marketing, more mythmaking.
This project is part of an ongoing focus for our studio: extending brand worlds beyond the bottle. From invitation to matchbox, every detail was designed to feel like a deliberate touchpoint in a larger narrative. The Damned may only be available to a select few, but the experience surrounding it ensures it will be remembered by all who encounter it.
