Spirit 76

BRANDING, PACKAGE DESIGN

A close-up of a bottle label for Spirit 76 American Cherry cherry liquor infused with Kentucky bourbon whiskey.

Introducing Spirit 76. To commemorate America’s upcoming 250th anniversary, B.H. James Distillers partnered with Gatto Rivera to develop Spirit 76, a new line of flavored whiskeys embodying the brand’s “Uniquely American” spirit.

Five bottles of Spirit 76 American whiskey with different flavored labels: Cinnamon Brown Sugar, Blackberry Bramble, All American Cherry, Just Peachy, and Sunny Honey, against a black background.
Spirit 76 logo of 13 stars around 76
Close-up of a beverage label for a Blackberry Bramble cocktail, highlighting the brand 'Spirit 76,' with decorative stars, red, white, and blue design elements, and mention of ingredients like blackberry liqueur, bourbon whiskey, and Kentucky bourbon.

Uniquely American,” Spirit 76 is a new line of flavored whiskeys created to celebrate America’s 250th anniversary. We developed the visual identity, including a custom wordmark, seal, and a flexible packaging system featuring distinct color palettes and custom tax bands for each expression.

Close-up of a label on a bottle, reading 'Spirit of America, Americana, All-American' with a star-spangled design and red, white, and blue colors.
Close-up of a product label for American spirits flavored tobacco, featuring text and design elements in red, white, and blue, with some black stars and decorative borders.
Close-up of a colorful label on a container, featuring the name 'Adairville' in Gold text on a red tamper band background, surrounded by decorative stars and stripes.
Close-up of a bottle label featuring blue and pink colors, with text indicating alcohol content of 35% and references to American cherry flavor and handcrafted bourbon whiskey.

Photography: George E. Baker Jr.

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