Rowen
PACKAGE DESIGN
Introducing YB Wine Co. From the hillsides of Mount Veeder, brothers William and Ryan Yates are carrying forward a 70-year family tradition. What began as a humble harvest in 2020 has grown into a shared commitment: to craft small-lot wines defined by place, rooted in heritage, and made in collaboration with fellow family growers.
From the oldest continuously owned vineyard on Mt. Veeder, YB Wine Co. wines are shaped by steep slopes, long growing seasons, and a history that stretches back to the 1880s. These labels honor that legacy, reimagining the original Castlerock Vineyards and family coat of arms with custom stenciled lettering, a nod to the wild spirit of Mt. Veeder and a family story rooted in these hills for over 70 years.
