Introducing Goon with the Spoon Ice Cream by E-40

Gatto Rivera Branding is thrilled to be the packaging partner for Goon with the Spoon Foods by Rap Tycoon E-40. His rich and creamy ice creams are shaking up shelves in the Bay Area. The ice cream at launch features six flavors: Cookie Dough, Bourbon Vanilla, Vanilla Bean, Strawberry, Mint Chocolate, and Salted Caramel.

“His passion for the culinary arts stems from his childhood upbringing in the inner city. With his mother balancing three jobs, E-40 took the initiative to teach himself how to cook and equipped himself with the tools and recipes to prepare hearty meals for his siblings. During his teenage years, he landed a position at a high-end restaurant, where he learned to make gourmet meals – such as chicken cordon bleu and sauteed mussels with wine sauce and butter – that spurred his interest in food to this day.”

For the packaging, Gatto Rivera extended the signature Goon with the Spoon color ways of Kraft and vivid primaries with dynamic spirals and a star patterned lid to maximize unique shelf presence.

Photograph by Phil Emerson