Wine Industry Network: The process of designing Next-Gen Packaging

We recently had the privilege to speak at this years Wine Industry Network Sales Symposium with Hilary Cline of Cline Cellars. We discussed our work on the Cline Ancient Vines package evolution and the process of designing Next-Gen Packaging.

About the event:
"This year's program will include an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.

Other session panels will feature industry professionals from Cline Cellars, Boisset Collection, Cuvaison and Two Estates Wine Collective, Danza del Sol Winery, Delicato Family Wines, Far Niente Winery, Jackson Family Wines, Masia de la Vinya Winery, O’Neill Vintners & Distillers, Peju Winery, Rodney Strong Wine Estates, Treasury Wine Estates, Wine Enthusiast, Wine Market Council, and more!"

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Pedroncelli Winery Brand Refresh