DAOU By the Glass Vials

Design can be innovation, brand translation, or print production. We recently partnered with DAOU Vineyards on a project that encompassed all three components, introducing their estate and reserve wines in a new single-serve vial format.

It was of the utmost importance that the new format maintained the brand recognition and equity of DAOU Vineyards while translating the design components to function in a smaller, horizontally oriented medium. Cigar labels were added to reinforce quality and increase the distinction between the estate and reserve tiers, each of which includes three wines.

The vials themselves are an exciting new format that allows consumers an opportunity to sample these premium wines in an innovative by-the-glass serving size, and we had fun working with the constraints to bring the labels to life.