Burgess Cellars Brand Refresh

When Gatto Rivera Branding was asked to evolve the label for iconic Napa winery Burgess Cellars, there was much to consider. Under new leadership focused on regenerative agriculture, an updated look that could pay homage to the estate’s history while looking towards the future was in order. Elements of the original package were re-imagined to live on this distinguished label. 

A detailed diamond-shaped illustration from the 1970’s label was inspiration for the solid green icon, inset with a pewter version of the “B” from the winery’s early calligraphy brand mark. An earlier brand typeface was resurrected and modified to serve as the current word mark. An illustrated insect bee anchors the lockup to complete the story of farming practices that nurture biodiversity and soil health.