Backroom Wines: An updated look for a Napa Original

Back Room Wines, the storied Napa wine shop you know and love, has moved a few blocks down the road to a new space in downtown. We had the pleasure of rebranding their identity.

The new branding system was designed with versatility in mind, with a collection of logos and seals built to adapt seamlessly across signage, print, and digital applications. At the center of the system is a keyhole-inspired icon that doubles as a cellar door, with a wine glass peeking out from within, a small nod to what you might discover on the other side.

We’re excited to finally share a look at the new identity in motion, and even more excited to see it out in the world.