B. Kosuge Label Refresh

When Byron Kosuge came to us looking for a label inspired by classic 4AD Record album art, it just might have been Tim's aesthetic dream come true. As is typical in our design process we spent hours talking to Byron about his various inspirations and insights during our Discovery Phase before beginning to sketch concepts. Within a few minutes of hearing Byron talk about his craft, his deeply reflective nature becomes obvious. The design problem to solve became how to marry the seemingly opposing forces that this most analytical winemaker is constantly attempting to balance in the bottle: serious, yet fun; pretty, yet functional; unusual, yet appetizing.

Photos of family heirloom Japanese tapestry were manipulated and layered to create a meaningful and appealing collage background. San serif type in institutional form boxes is juxtaposed against delicate script. A series of saturated color ways create a cohesive family of distinct offerings. The end result is much like the wine: layered, thoughtful, and fun!