Jacuzzi Family
Vineyards

As a new generation assumed leadership at Jacuzzi Family Vineyards, a reimagined packaging system was developed to honor the family’s agricultural heritage while highlighting their wines’ unique growing sites. The new design narrative shifts from a detailed recounting of family history to a celebration of Italian wine varieties and the Italian lifestyle.

The refreshed packaging incorporates layers of discovery, from the family motto, “Spirit, Wind, and Water,” reflecting a legacy of innovation, to sketches inspired by Valeriano and Giuseppina Jacuzzi’s passport photos, and the Stella Alpina, a flower native to Italy’s Friuli region. Signature bands of red unify the system, creating a cohesive yet distinctive look that ties the past and present together.