Package Redesign for Jacuzzi Family Vineyards.
Illustration by Dave Stevenson
Four Jacuzzi Family Vineyards wines are lined up. One from each tier: Clasico, Esplorare, Riserva, and Superiore.
A bottle shot of the Jacuzzi Family Vineyards Teroldego Wine is centered against a black background. Label design features custom illustration of Jacuzzi Family ancestors.
The Jacuzzi Family Vineyards Lodi AVA Teroldego wine label is featured close up against a black background.
The Jacuzzi Teroldego wine and Jacuzzi Sangiovese Riserva bottles are photographed straight on, but staggered against a black background.
Jacuzzi Valeriano wine label is photographed close up. Custom script spells out the Jacuzzi name. A custom illustration of a shield and flower from the Fruili region frames the upper right corner of the wine label.
The Jacuzzi Sangiovese Riserva is photographed at 45 degree angle. A red band of makes a full bleed across the the bottom of the label. Custom script spells out the Jacuzzi family name and a custom illustration of a shield and flower from the Fruili region of Italy frame the upper left corner of the label.
The Jacuzzi Primitivo wine is photographed at a 45 degree angle against a black background. A red band of color stretches across the wine label almost centered from the bottom. A custom block, san serif typeface spells out the Jacuzzi name as the wordmark.
A blue wine capsule is photographed at a bird’s eye view featuring a custom monogrammed “JFV” for Jacuzzi Family Vineyards. The letters are cream against the blue metallic flood of ink.
The Jacuzzi wine back label is photographed at a 45 degree angle against a black background. A hand illustration of the winery in two-color (light red and dark blue) sits in between the wordmark and the wine vital information and romance copy.
The Jacuzzi Nero D’Avola Bottle is photographed at a 45 degree angle against a black background. Custom illustrations are in the top two corners. The block, san serif typeface Jacuzzi word mark is reversed out of blue.
The Jacuzzi Nero D’Avola wine label is photographed close up at an angle. The detail of a custom, hand-illustrated sun is prominently featured.
The lineup of Jacuzzi wines is photographed straight on, but staggered. All four bottles across the company’s four tiers of wines feature a signature band of red color.
Photography by George E. Baker, Jr.