Good Pantry

Gatto Rivera partnered with wife-and-husband team Kelly and Ryan Stetins to develop the brand identity for Good Pantry, a new zero-waste grocery bringing refillable, thoughtfully sourced everyday goods to Napa. Built around the idea that more sustainable habits should feel accessible rather than aspirational, Good Pantry reimagines the neighborhood grocery through a system designed to make shopping with less waste simple, intuitive, and inviting.

Custom typography, a natural color palette, and a flexible suite of brandmarks create a distinctive visual language without competing with the experience itself. Warm, straightforward, and subtly playful, the system gives Good Pantry a recognizable presence while leaving room for the products, people, and purpose of the store to take center stage.

BRANDING

Jars of different shapes and sizes filled with various types of dry pasta on a refrigerated shelf in a store. Good Pantry—Napa, California
Good Pantry—Napa, California- Reuse bulk store. Collection of stainless steel containers with labels indicating ingredients such as avocado oil, cooking olive oil, balsamic vinegar, and red wine vinegar, on wooden shelves.

Designed to work across a broad range of applications, the identity extends across Good Pantry’s physical and digital presence, from exterior signage and bulk-bin labels to silkscreened jars and bottles, washi tape, RFID tags, tote bags, social media, and the website. Each touchpoint balances utility with character while reinforcing the thoughtful, low-waste ethos behind the business.

The result is a brand that feels useful, welcoming, and intentionally unfussy. Rather than making sustainability the aesthetic, the identity quietly supports it, helping Good Pantry turn a different way of shopping into an easy and familiar part of everyday life.

Good Pantry—Napa, California- Reuse bulk store. A person shopping in a grocery store aisle with shelves of jars and containers, facing away from the camera and looking at refrigerated items in the background.
Good Pantry—Napa, California—Reuse bulk store. A glass jar filled with black coarse salt on a wooden shelf, with a metal scoop and a label indicating the contents and price.
Good Pantry—Napa, California—Reuse bulk store. Shelf display of various jars and bottles containing sauces, pasta, and condiments in a grocery store.
Sign for a 'good pantry' grocery store with a white background and green text, partially obscured by a green plant on the left, against a partly cloudy blue sky.

Next: West Won

Clear plastic bins filled with red lentils, with small metal scoops inside, placed on a wooden surface.
Good Pantry—Napa, California—Reuse bulk store. Person in gray hoodie shopping for spices at a store with containers of various spices in the background.
Good Pantry Logo, Napa—California.
Wooden shelves filled with glass jars of spices and herbs, with a woman in the background in a room with beige walls and a flower bouquet on a counter.
Good Pantry—Napa, California—Reuse bulk store. A picture taken from inside a container or jar showing several green and purple reusable silicone RDIF bag tags with metal key rings attached to them.
Display of dispensers filled with different liquids, likely bath or skincare products, on wooden shelves in a store or spa. Bottles and small containers are also visible on the lower shelf.